The standard advice for promoting events is to use multiple channels - website, email, social media, printed materials, word of mouth. This is correct as far as it goes. Different...
There is a specific frustration that anyone running events for a school, venue, community organisation, or NPO will recognise: you put on a good event, you communicated it through your usual channels, and afterwards someone tells you they had no idea it was happening. Sometimes it is one person. Often it is several. Occasionally it is someone who would have been exactly the right person to attend - a parent whose child would have loved it, a regular member who would have brought a friend, a new community member who...
Most guides to event email templates assume you are promoting a single event - a conference, a product launch, a ticketed show. The advice is good for that context: compelling...
Automated email sounds like it should mean: events go into Google Calendar, subscribers receive a newsletter, nobody does anything in between. In practice, most setups described as automated still require someone to open Mailchimp, check the events section, and click send. The realistic goal is not zero interaction - Mailchimp does not support truly recurring newsletters that send indefinitely without any input. The realistic goal is a setup where each send requires almost no work: the content never needs rebuilding, the events are always current, and the only step per...
Ask most organisations how they communicate their events and you get a familiar answer: the website has a calendar, they send an email newsletter, they post on social media, sometimes...
Search for a calendar plugin for WordPress and you will find plenty of roundup articles. Sugar Calendar, The Events Calendar, Simple Calendar, ICS Calendar - detailed comparisons, feature lists, pricing tables. Most of them are well-researched and accurate. What they share is an assumption: that you want to create and manage your events inside WordPress. If that is your situation, those guides are genuinely useful. Read one, pick a plugin, and get started. But a different situation is increasingly common, especially among schools, venues, NPOs, event agencies, and municipal organisations:...
Search for 'Mailchimp Google Calendar integration' and most results point to Zapier, Make, or similar automation platforms. The promise is appealing: connect the two tools, automate your workflow. But if...
If you manage events and you want them visible on your WordPress site, Google Calendar is a natural starting point. You already use it to organise things. The events are there. The question is how to get them in front of your audience in a way that actually works. The answer most people find first is the iframe embed - copy a code snippet from Google Calendar settings, paste it into a Custom HTML block in WordPress, done. It works. But it produces a calendar that looks exactly like Google...
A QR code on a poster sounds simple enough. Someone scans it, gets your event details, done. But for organisations that run regular events - venues, schools, NPOs, city offices,...
Event organizers know their events inside out. Their audience knows nothing. That gap is the problem. People browsing your events page are scanning, not reading — making split-second decisions about what's worth their attention. When they can't quickly figure out what an event is, they don't dig deeper. They move on. Or worse, they leave entirely. It's not about having a better poster or a catchier title. It's about reducing the effort it takes to understand your events at a glance. And sometimes, that comes down to something as simple...
