If your organisation runs events - classes, performances, experiences, workshops, dining evenings - you almost certainly have a booking system. It handles registrations, payments, confirmations, and reminders. It is reliable infrastructure, and most of the organisations that use one would not be without it. What a booking system does not do - what it is...
Hub-and-spoke diagram showing WordPress at the centre connected to five channels: Google Calendar feeding in as the event source, and email newsletter, QR codes, social media, and internal channels receiving updates outward from the WordPress events page
Ask most organisations how they communicate their events and you get a familiar answer: the website has a calendar, they send an email newsletter, they post on social media, sometimes...
Decision flowchart for choosing between a WordPress calendar plugin and Revisual. Starting question: do you manage events in Google Calendar? If no, keep your current tool. If yes, second question: do you need ticketing, booking, or WordPress event post types? If yes, use a traditional plugin such as The Events Calendar or Sugar Calendar, with an option to also add Revisual for display. If no, use Revisual — which provides an auto-updating website widget, event structured data, multi-channel sync, and no duplicate event records in WordPress.
Search for a calendar plugin for WordPress and you will find plenty of roundup articles. Sugar Calendar, The Events Calendar, Simple Calendar, ICS Calendar - detailed comparisons, feature lists, pricing tables. Most of them are well-researched and accurate. What they share is an assumption: that you want to create and manage your events inside WordPress. If that is your situation, those guides are genuinely useful. Read one, pick a plugin, and get started. But a different situation is increasingly common, especially among schools, venues, NPOs, event agencies, and municipal organisations:...
Mailchimp campaign preview showing upcoming events rendered through a Revisual embed — displaying event titles, dates, and images in a branded format
Search for 'Mailchimp Google Calendar integration' and most results point to Zapier, Make, or similar automation platforms. The promise is appealing: connect the two tools, automate your workflow. But if...
A branded Revisual event calendar widget embedded on a WordPress website page, showing upcoming events in a card layout with images, brand colours, and CTA buttons
If you manage events and you want them visible on your WordPress site, Google Calendar is a natural starting point. You already use it to organise things. The events are there. The question is how to get them in front of your audience in a way that actually works. The answer most people find first is the iframe embed - copy a code snippet from Google Calendar settings, paste it into a Custom HTML block in WordPress, done. It works. But it produces a calendar that looks exactly like Google...
A smartphone scanning a QR code on a printed event programme, displaying an up-to-date events calendar on screen.
A QR code on a poster sounds simple enough. Someone scans it, gets your event details, done. But for organisations that run regular events - venues, schools, NPOs, city offices,...
Event cards on kritivents.com displaying tags such as workshop, free, live and tickets powered by Revisual
Event organizers know their events inside out. Their audience knows nothing. That gap is the problem. People browsing your events page are scanning, not reading — making split-second decisions about what's worth their attention. When they can't quickly figure out what an event is, they don't dig deeper. They move on. Or worse, they leave entirely. It's not about having a better poster or a catchier title. It's about reducing the effort it takes to understand your events at a glance. And sometimes, that comes down to something as simple...
Most event calendar plugins look the same. The same month grid, the same colour scheme, the same cluttered interface — all of it announcing to your visitor that this is...
Revisual event alerts - turn your Google Calendar Events into website banners
Ever added an important event to your Google Calendar, only to realize your website visitors have no idea it’s happening? Whether it’s a webinar, product launch, or office closure, manually posting updates on your website is time-consuming-and easy to forget. With Revisual, you can automatically turn your calendar events into sleek, actionable website alert banners. These banners notify visitors instantly, without annoying pop-ups or extra work, ensuring no event goes unnoticed. Revisual event alerts - turn your Google Calendar Events into website banners What Are Website Event Alerts? Website event...
Google Calendar is one of the most popular scheduling tools in the world. It’s fast, reliable, and deeply integrated into everyday workflows. For organizing meetings, classes, conferences, or internal timelines,...
Mailchimp campaign preview showing upcoming events rendered through a Revisual embed — displaying event titles, dates, and images in a branded format
Embed Google Calendar Events in Mailchimp in Less Than 2 Minutes Mailchimp is one of the most popular email marketing platforms in the world. It makes it easy to send campaigns at scale, automate newsletters, and design emails without touching code. The trouble starts when email campaigns need to include events. If your business runs webinars, workshops, meetups, classes, or live demos, keeping event information current inside Mailchimp often turns into repetitive manual work. Dates change, links get updated, and suddenly every campaign requires another round of copy-paste and double-checking....