Any organization that accepts events from artists, partner organizations, or members eventually asks the same question: how do you get a submission from someone's inbox onto a published calendar without...
Two events go live on the same day. One gets 250 people scrolling past it in your embedded calendar. The other gets 40 people arriving straight from a shared link. Which one is doing better? A standard calendar plugin or a default Google Analytics setup can't answer that, because it reports a single number — views, or hits, or visits, whatever it's called. That number can't tell you whether someone scrolled past a poster and clicked, or arrived with intent from somewhere else entirely. Those are different behaviours, and treating...
Crete has been gathering people for four thousand years. Long before events had posters or listings, word of a gathering moved through the island the only way it could —...
Hotel managers read a bad review and ask the same question: what went wrong during the stay? It is a reasonable instinct. The stay is what you control. The stay is where the staff were, where the food was served, where the room either met expectations or did not. But there is a category of damaging review that did not start during the stay. It started weeks earlier, when a guest formed an expectation - about what the hotel offered, who it was for, what they would find when they...
If your organisation runs events - classes, performances, experiences, workshops, dining evenings - you almost certainly have a booking system. It handles registrations, payments, confirmations, and reminders. It is reliable...
The review sits at five stars. The guest has praised the pool, the service, the rooms, the food. Then, at the end, almost as an aside: beautiful hotel - just a bit boring. That reviewer didn't dock a star for the boredom. They gave the full five and still felt compelled to name it. Which raises an uncomfortable question for any GM reading their property's feedback: what does it cost you when a guest's honest summary is that your hotel is excellent, but empty after dark? The pattern in the...
Two hotels. Similar rooms, similar service standards, similar price point. One feels meticulously managed. The other feels like a good place to stay. Guests can rarely articulate the difference in...
If you manage events in Google Calendar and your website is built on Webflow, getting those events onto your site without duplicating work is a reasonable goal. The answer most people reach first - copy the iframe embed code from Google Calendar, paste it into a Webflow Embed element - works, but with conditions worth knowing before you start. There are three distinct approaches to displaying events on a Webflow site. They suit different situations. This guide covers all three honestly. The same Webflow site, three different approaches — CMS...
If you use Google Calendar to manage your events and you have a Squarespace site, the question of how to connect the two is a reasonable one. The answer most...
If you search for event promotion advice, most of what you find is written for professional event marketers. Influencer partnerships. Retargeting ad campaigns. Early bird pricing strategies. Six-month promotional timelines. Branded merchandise. This is not unhelpful advice - for the audience it is written for. But it is written for organisations that have dedicated marketing staff, event-specific budgets, and large one-off events to promote. It does not describe the reality of most schools, community venues, NPOs, sports clubs, and local organisations that run events regularly as part of what they...
