Hotel managers read a bad review and ask the same question: what went wrong during the stay? It is a reasonable instinct. The stay is what you control. The stay...
If your organisation runs events - classes, performances, experiences, workshops, dining evenings - you almost certainly have a booking system. It handles registrations, payments, confirmations, and reminders. It is reliable infrastructure, and most of the organisations that use one would not be without it. What a booking system does not do - what it is not designed to do - is make someone want to attend in the first place. This is not a criticism of booking systems. It is a description of what they are. A booking system answers...
The review sits at five stars. The guest has praised the pool, the service, the rooms, the food. Then, at the end, almost as an aside: beautiful hotel - just...
Two hotels. Similar rooms, similar service standards, similar price point. One feels meticulously managed. The other feels like a good place to stay. Guests can rarely articulate the difference in concrete terms - they just know it when they experience it. Some of that difference lives in the physical details: the quality of the linen, the temperature of the pool, the ratio of staff to guests. But a significant part of it lives in something less tangible and less discussed: the degree to which guests feel informed, prepared, and attended...
If you manage events in Google Calendar and your website is built on Webflow, getting those events onto your site without duplicating work is a reasonable goal. The answer most...
If you use Google Calendar to manage your events and you have a Squarespace site, the question of how to connect the two is a reasonable one. The answer most people find is straightforward: copy an embed code from Google Calendar settings, paste it into a Code Block in Squarespace, done. That works - with one condition that most guides skip over. And it produces a calendar that looks exactly like Google's interface, not your site. There are actually three approaches to showing events on a Squarespace site, and they...
If you search for event promotion advice, most of what you find is written for professional event marketers. Influencer partnerships. Retargeting ad campaigns. Early bird pricing strategies. Six-month promotional timelines....
The standard advice for promoting events is to use multiple channels - website, email, social media, printed materials, word of mouth. This is correct as far as it goes. Different people in your audience are reachable by different channels, and a single channel will always leave some of them out. What the standard advice misses is that adding more channels only helps if you can keep all of them current and consistent. An organisation managing five independent channels without a dedicated communications team is not reaching five times the audience...
There is a specific frustration that anyone running events for a school, venue, community organisation, or NPO will recognise: you put on a good event, you communicated it through your...
Most guides to event email templates assume you are promoting a single event - a conference, a product launch, a ticketed show. The advice is good for that context: compelling hero image, clear date and venue, strong CTA button, social proof. But a lot of organisations run recurring newsletters covering multiple upcoming events. A school sends a weekly digest of term activities. A community venue sends a monthly programme of classes and concerts. An NPO keeps its mailing list informed about upcoming drop-in sessions and workshops. For these organisations, the...
