If your organisation runs events - classes, performances, experiences, workshops, dining evenings - you almost certainly have a booking system. It handles registrations, payments, confirmations, and reminders. It is reliable...
The review sits at five stars. The guest has praised the pool, the service, the rooms, the food. Then, at the end, almost as an aside: beautiful hotel - just a bit boring. That reviewer didn't dock a star for the boredom. They gave the full five and still felt compelled to name it. Which raises an uncomfortable question for any GM reading their property's feedback: what does it cost you when a guest's honest summary is that your hotel is excellent, but empty after dark? The pattern in the...
Two hotels. Similar rooms, similar service standards, similar price point. One feels meticulously managed. The other feels like a good place to stay. Guests can rarely articulate the difference in...
If you manage events in Google Calendar and your website is built on Webflow, getting those events onto your site without duplicating work is a reasonable goal. The answer most people reach first - copy the iframe embed code from Google Calendar, paste it into a Webflow Embed element - works, but with conditions worth knowing before you start. There are three distinct approaches to displaying events on a Webflow site. They suit different situations. This guide covers all three honestly. The same Webflow site, three different approaches — CMS...
If you use Google Calendar to manage your events and you have a Squarespace site, the question of how to connect the two is a reasonable one. The answer most...
If you search for event promotion advice, most of what you find is written for professional event marketers. Influencer partnerships. Retargeting ad campaigns. Early bird pricing strategies. Six-month promotional timelines. Branded merchandise. This is not unhelpful advice - for the audience it is written for. But it is written for organisations that have dedicated marketing staff, event-specific budgets, and large one-off events to promote. It does not describe the reality of most schools, community venues, NPOs, sports clubs, and local organisations that run events regularly as part of what they...
The standard advice for promoting events is to use multiple channels - website, email, social media, printed materials, word of mouth. This is correct as far as it goes. Different...
There is a specific frustration that anyone running events for a school, venue, community organisation, or NPO will recognise: you put on a good event, you communicated it through your usual channels, and afterwards someone tells you they had no idea it was happening. Sometimes it is one person. Often it is several. Occasionally it is someone who would have been exactly the right person to attend - a parent whose child would have loved it, a regular member who would have brought a friend, a new community member who...
Most guides to event email templates assume you are promoting a single event - a conference, a product launch, a ticketed show. The advice is good for that context: compelling...
Automated email sounds like it should mean: events go into Google Calendar, subscribers receive a newsletter, nobody does anything in between. In practice, most setups described as automated still require someone to open Mailchimp, check the events section, and click send. The realistic goal is not zero interaction - Mailchimp does not support truly recurring newsletters that send indefinitely without any input. The realistic goal is a setup where each send requires almost no work: the content never needs rebuilding, the events are always current, and the only step per...
