Category: Event communication
Guides and insights on event communication strategy — how to reach your audience before, during, and after events. Covers multi-channel promotion, Google Calendar as a communication tool, and how organisations turn their event schedule into an audience-building asset.
From Ancient Crete to Digital Observability: How Culture Travels Today
By Piotr Pozniak | August 13, 2026
Crete has been gathering people for four thousand years. Watching how that culture actually travels — who it reaches, and how — is new. This piece uses a real platform, Kritivents.com, to show what changed once impressions and engagement stopped being the same number.
What Bad Reviews Really Tell You About Pre-Arrival Communication
By Piotr Pozniak | May 26, 2026
The most damaging hotel reviews don’t start at check-in. A family booked through an OTA, arrived at a five-star adults-only resort with a seven-year-old, and were turned away in forty-degree heat — €1,600 paid. The hotel’s policy was correct. What failed was the pre-arrival relationship. Here’s what the data shows.
Event Communication for Organisations Without a Marketing Team
By Piotr Pozniak | April 24, 2026
Most event promotion guides assume a dedicated marketing team, a budget for paid advertising, and a single large event to promote. If you are running ongoing events for a school, an NPO, a community venue, or a sports club – one person, no budget, events every week – this guide is written for your situation specifically.
How to Get Your Events in Front of People Across Every Channel
By Piotr Pozniak | April 22, 2026
The standard advice for promoting events is to use multiple channels – website, email, social media, printed materials, word of mouth. This is correct as far as it goes. Different people in your audience are reachable by different channels, and a single channel will always leave some of them out. What the standard advice misses…
Why People Find Out About Events After They Happen (And How to Fix It)
By Piotr Pozniak | April 20, 2026
If people in your community regularly say ‘I didn’t know that was happening’ – that is not a communication volume problem. You are probably already sending emails, posting on social media, and updating your website. The problem is that none of those channels are reliably reaching people at the moment they are ready to engage with them.
How one small detail can turn an event browser into an attendee
By Piotr Pozniak | March 3, 2026
Event organizers know their events inside out. Their audience knows nothing. That gap is the problem. People browsing your events page are scanning, not reading — making split-second decisions about what’s worth their attention. When they can’t quickly figure out what an event is, they don’t dig deeper. They move on. Or worse, they leave…
How to Customise an Event Calendar Widget: Behaviour, Design, and Brand
By Piotr Pozniak | February 23, 2026
A generic event calendar widget tells visitors you installed a plugin. A well-configured one feels like part of your site. This guide covers the two levels of customisation that matter – behaviour settings that align the widget with your communication goal, and design settings that make it look like yours.
How to Add a Calendar to Mailchimp Emails
By Piotr Pozniak | February 5, 2026
Mailchimp has no built-in Google Calendar integration — there is no native way to pull upcoming events into your campaigns automatically. This article covers why manual event emails do not scale, what the native workarounds miss, and how to connect Google Calendar to Mailchimp so your newsletters always show current events without rebuilding them each time.
How to embed Google Calendar in WordPress — and when to go further
By Piotr Pozniak | January 8, 2026
Embedding Google Calendar on WordPress comes down to three methods: the native iframe, a calendar plugin, or Revisual. Each solves a different problem and comes with different trade-offs. This guide walks through all three honestly — including a side-by-side comparison table — so you can choose the right approach for your organisation.
Make Your Google Calendar Events Look Amazing and Share Everywhere
By Piotr Pozniak | December 18, 2025
Your events already exist. They live in Google Calendar, Outlook, or another tool – mostly serving internal, organizational purposes. But what if the same events could also work as polished, on-brand marketing content? That’s exactly where Revisual changes the game. With 200+ design and behavior options per widget, Revisual lets you transform ordinary calendar data…