Category: How to
Step-by-step guides for embedding, sharing, and distributing Google Calendar events. Covers WordPress, Wix, Mailchimp, QR codes, filtering, and more — practical instructions for organisations managing events without a dedicated IT team.
Event Engagement Reporting: Impressions vs. Views Explained
By Piotr Pozniak | August 14, 2026
A pageview doesn’t tell you how someone got there. Revisual’s Event Engagement report splits that number apart by default — impressions, views, ratio, and source — so you can see the difference between an event that was noticed and one that was chosen. Here’s exactly what each number means and how to read it.
How to Embed Google Calendar on Squarespace (And Make It Look Like Your Site)
By Piotr Pozniak | April 27, 2026
Squarespace has its own built-in events system, a native Google Calendar iframe embed, and a third option for organisations that want a branded display. This guide covers all three – what each one does, what it does not, and one plan requirement that most guides skip over entirely.
What to Include in an Event Email: A Practical Template for Organisations
By Piotr Pozniak | April 17, 2026
Most event email templates are designed for a single event announcement. If you send a regular newsletter covering multiple upcoming events, the structure is different — and the decisions about what to include, what to leave out, and how to keep it maintainable over time are what determine whether it gets read.
How to Send Automated Event Newsletters with Mailchimp and Google Calendar
By Piotr Pozniak | April 15, 2026
Mailchimp does not have a native recurring newsletter feature — but with the right template setup, each send takes under two minutes with no content to rebuild. This guide covers how to configure the Revisual events embed so your newsletter always shows current events automatically, and what the realistic scheduling workflow looks like.
Your WordPress Site as an Event Communication Hub: How to Make It Work
By Piotr Pozniak | April 13, 2026
Most organisations use their WordPress site to display events. Fewer treat it as the centre of their event communication – the single place that all channels point back to. That distinction determines whether your events reach your audience or get missed.
Do You Need a Calendar Plugin for WordPress — or Something Else Entirely?
By Piotr Pozniak | April 10, 2026
Most guides to calendar plugins for WordPress assume you want to create and manage events inside WordPress itself. If you already use Google Calendar to manage your events, that assumption changes everything – and most of the popular plugins become the wrong tool for the job.
How to Integrate Google Calendar with Mailchimp: A Complete Guide
By Piotr Pozniak | April 8, 2026
Mailchimp has no built-in Google Calendar integration. This guide explains the three approaches organisations use to connect the two – what each one actually does, where each one falls short, and which setup is right for sending event-driven newsletters that stay current automatically.
How to Show Google Calendar Events on Your WordPress Site (And Make Them Look Good)
By Piotr Pozniak | April 6, 2026
Embedding Google Calendar on WordPress takes about two minutes. Making it look like part of your site – with your brand, your layout, and events your audience actually wants to explore – takes a little more thought. This guide covers both.
QR codes for event communication: a practical guide for organisations
By Piotr Pozniak | March 13, 2026
A QR code on a poster sounds simple enough. Someone scans it, gets your event details, done. But for organisations that run regular events – venues, schools, NPOs, city offices, trade halls – the practical reality is messier. Event details change. Dates shift. Speakers drop out. Venues move. And every time that happens, every printed…
How to Change Google Calendar Layout (And Customize It for Your Website)
By Piotr Pozniak | February 15, 2026
Google Calendar is one of the most popular scheduling tools in the world. It’s fast, reliable, and deeply integrated into everyday workflows. For organizing meetings, classes, conferences, or internal timelines, it does its job extremely well. But what if you want to change the layout? Not just switch between Day and Month view – but…