Event organizers know their events inside out. Their audience knows nothing.
That gap is the problem. People browsing your events page are scanning, not reading — making split-second decisions about what’s worth their attention. When they can’t quickly figure out what an event is, they don’t dig deeper. They move on. Or worse, they leave entirely.
It’s not about having a better poster or a catchier title. It’s about reducing the effort it takes to understand your events at a glance. And sometimes, that comes down to something as simple as a tag.
A single word — workshop, free, live, outdoor — placed on the event card helps the right people instantly recognize it’s for them. And just as importantly, it saves everyone else the click.
The insight: graphics hook, tags close the loop
Think of event discovery as a two-step process.
The first step is emotional and visual. A strong graphic, a bold color, an expressive photo — these stop the scroll and create a moment of curiosity. This is where good design does its work.
The second step is rational and quick. What is this, actually? This is where most event listings fail. The reader looks for a fast answer and often doesn’t find one.
Tags fill that gap. Two or three keywords placed visibly on the event card act as an instant orientation layer. Workshop. Free. Live. Theatre. Outdoor. In a fraction of a second, the reader knows whether this event belongs in their world. If it does, they click — and they click with intention, already knowing what they’re getting into. If it doesn’t, they move on without frustration.
This shift — from clicking to discover to clicking to confirm — is the difference between a confused audience and an engaged one.
How it works in Revisual: from Google Calendar to event card
The elegant part of this feature is how little effort it requires from the event organizer.
When adding or editing an event in Google Calendar, simply include your tags as hashtags anywhere in the event description. For example, at the end of your description you might add: #workshop #free #weekend
Google Calendar doesn’t treat these as anything special — they’re just part of the text. But when Revisual syncs your calendar, it reads those hashtags and transforms them into visual tags displayed directly on the event card, visible to anyone browsing your events page.
No extra tools. No separate tagging system. No technical setup. Just a hashtag in a field you’re already filling in.
This is exactly how kritivents.com — an event index page for the Chania region in Greece — uses the feature. The team behind it told us something revealing: even they, as the people curating and publishing the events, often found it difficult to quickly identify the nature of events while browsing their own listings. Adding tags to their workflow didn’t just help their audience — it helped them. And it gave their platform something their competitors don’t have: immediate, scannable clarity for every event listed.
Full design control, zero compromise
Displaying tags is just the starting point. Revisual gives you complete control over how those tags look and behave on your event cards, so they fit seamlessly into your brand.
From the Revisual design panel you can toggle tags on or off entirely, display them as styled pill shapes or as plain text labels, set custom colors for both the tag text and the pill background, define hover states so tags respond when a visitor moves their cursor over them, and control exactly how many tags appear per card — keeping cards clean and uncluttered even when an event has many tags.
Two particularly smart options are worth highlighting. First, you can choose to show or hide the # symbol next to each tag label — a small detail that lets you match the visual tone of your platform. Second, and perhaps most cleverly, you can specify tags to omit from the card display entirely.
This omit feature solves a real problem. Imagine you’re running an events page dedicated entirely to sports events. You’ve tagged every event with #sport to enable filtering — but displaying “sport” on every single card is redundant. Your visitors already know they’re browsing sports events. By omitting that tag from the card UI, you free up space for the tags that actually add new information: #outdoor, #free, #youth, #tickets. The card stays clean. The communication stays sharp.
Event tags as a Communication Strategy, not just a design choice
It would be easy to think of this as a small cosmetic feature. It isn’t.
The decision to display tags on your event cards is a strategic one. It reflects a philosophy about how you communicate with your audience — one that respects their time, reduces their effort, and makes your events page a place people want to browse rather than a puzzle they want to escape.
At Revisual, we think about every feature through this lens. Our goal isn’t simply to display your Google Calendar events on a website. It’s to help you communicate those events in a way that’s clear, engaging, and aligned with how people actually discover and decide on things to attend. Tags on event cards are one expression of that — deceptively simple, meaningfully impactful.
If you’re publishing events online and you care about how your audience experiences them, this is the kind of detail that sets you apart.
Get started
Revisual is free to get started with, and connecting your Google Calendar takes just a few minutes. Once your events are syncing, enabling tags on your event cards is a single toggle in the design panel.
If you’re ready to turn your events page from a list into a communication experience, start your free Revisual account today and see the difference a tag can make.
Frequently Asked Questions
Google Calendar doesn’t have a native tagging feature, but you can add hashtags directly into your event description — for example, #workshop or #free. On its own, Google Calendar ignores these. When you connect your calendar to Revisual, it reads those hashtags and transforms them into visible tags on your public event cards.
Not at all. If you can add a description to a Google Calendar event, you can use tags. Simply type your hashtags at the end of the event description and Revisual handles the rest automatically during sync. No coding, no configuration beyond a single toggle in the Revisual design panel.
Tags in Revisual serve two purposes. They can be used to filter events by category — for example, showing only free or outdoor events — and they can be displayed visually on the event card for browsers to see at a glance. These two functions work independently. You can even omit certain tags from the card display while still using them as filters behind the scenes, keeping your cards clean and relevant.
Yes — whether you’re a solo curator running a local events index, a venue managing a busy programme, a municipality publishing community events, or a business promoting its own activities. Any organization that publishes multiple events publicly can benefit from clearer, faster event communication through tags.
Revisual offers a free plan that lets you get started with no commitment. You can connect your Google Calendar, set up your events page, and enable tags on your event cards within minutes. Paid plans are available for higher volumes and advanced features.
About the author
Piotr Pozniak
Piotr’s is the cofounder of Revisual, a dedicated tool for seamlessly sharing events. With over six years of experience developing the platform, he brings extensive expertise in streamlining business processes through technology solutions. Work with partners across industries has honed his ability to optimize event workflows and enhance data accessibility.
