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Author: Piotr Pozniak

Piotr’s is the cofounder of Revisual, a dedicated tool for seamlessly sharing events. With over six years of experience developing the platform, he brings extensive expertise in streamlining business processes through technology solutions. Work with partners across industries has honed his ability to optimize event workflows and enhance data accessibility.

 

A funnel diagram with three tiers: the wide top tier covers awareness and interest where Revisual operates as the discovery layer, the middle tier covers consideration and decision, and the narrow bottom tier covers booking and transaction where the booking system operates

Your Booking System Closes Sales. It Does Not Create Them.

By Piotr Pozniak | May 15, 2026

A booking system is excellent at one thing: completing a transaction someone has already decided to make. It is not built for the earlier, harder work of creating that decision in the first place. Most organisations with events to sell are investing in the wrong end of the funnel.

Data graphic showing a 0.8 star experience gap at a luxury resort, against a dataset average of 1.14 stars across 9 hotels and 7,036 reviews analysed

The Well-Run Resort That Loses a Star After Dark

By Piotr Pozniak | May 6, 2026

What happens when your worst reviews come from guests who loved everything except the evenings?

ive band performing on an outdoor stage at a luxury hotel at night, with warm red light illuminating the stone architecture, stage lighting, and the dark coastal landscape visible in the background, viewed from a guest's table in the foreground

The Hotel Experience Starts Before Arrival: Why Event Communication Is Your Most Underrated Asset

By Piotr Pozniak | May 1, 2026

A hotel can programme excellent events and still leave guests feeling like nothing was happening. The gap is not in the events — it is in how they are communicated. This article makes the case that event communication is not a marketing task to be delegated. It is part of the product.

Revisual branded cover image with the headline "Google Calendar on Webflow — Done right" on a deep purple background with decorative circles in coral and light purple

How to Embed Google Calendar on Webflow (And Make It Look Like Your Site)

By Piotr Pozniak | April 29, 2026

Webflow offers three approaches to showing events on your site: its own CMS Collections, the Google Calendar iframe embed, and a branded widget via Revisual. This guide covers all three – what each one involves, what it costs in time and plan level, and which is right for your situation.

Revisual branded cover image with the headline "Google Calendar on Squarespace — the right way" on a deep purple background with decorative circles in pink and light purple

How to Embed Google Calendar on Squarespace (And Make It Look Like Your Site)

By Piotr Pozniak | April 27, 2026

Squarespace has its own built-in events system, a native Google Calendar iframe embed, and a third option for organisations that want a branded display. This guide covers all three – what each one does, what it does not, and one plan requirement that most guides skip over entirely.

Revisual branded cover image with the headline "One person. One system. All channels covered." and subtitle "Event communication without a marketing team" on a deep purple background with decorative circles in pink and light purple

Event Communication for Organisations Without a Marketing Team

By Piotr Pozniak | April 24, 2026

Most event promotion guides assume a dedicated marketing team, a budget for paid advertising, and a single large event to promote. If you are running ongoing events for a school, an NPO, a community venue, or a sports club – one person, no budget, events every week – this guide is written for your situation specifically.

Diagram showing a connected event communication system flowing top to bottom: Google Calendar as the single source of truth feeds into Revisual, which connects to the WordPress website events page acting as the hub, from which four channels — email, QR codes, social media, and internal communications — all distribute outward and link back to the website. A green result box at the bottom reads "One update. All channels current."

How to Get Your Events in Front of People Across Every Channel

By Piotr Pozniak | April 22, 2026

The standard advice for promoting events is to use multiple channels – website, email, social media, printed materials, word of mouth. This is correct as far as it goes. Different people in your audience are reachable by different channels, and a single channel will always leave some of them out. What the standard advice misses…

Diagram showing event information from Google Calendar flowing into four independent channels — website, email, social media, and print — each with its own problems: the website is out of date, the email shows old details, print cannot be updated, and only social reached some of the audience. Arrows from the channels to the audience are mostly dashed and faded, representing unreliable reach. The audience receives inconsistent or outdated information, resulting in the outcome labelled at the bottom: "I didn't know that was happening."

Why People Find Out About Events After They Happen (And How to Fix It)

By Piotr Pozniak | April 20, 2026

If people in your community regularly say ‘I didn’t know that was happening’ – that is not a communication volume problem. You are probably already sending emails, posting on social media, and updating your website. The problem is that none of those channels are reliably reaching people at the moment they are ready to engage with them.

A single event entry from an email newsletter showing an event image on the left, a bold teal title, date, location, and a Learn more link

What to Include in an Event Email: A Practical Template for Organisations

By Piotr Pozniak | April 17, 2026

Most event email templates are designed for a single event announcement. If you send a regular newsletter covering multiple upcoming events, the structure is different — and the decisions about what to include, what to leave out, and how to keep it maintainable over time are what determine whether it gets read.

Revisual branded cover image with the text "Events in your inbox, automatically" on a purple background with decorative circles in coral and light purple

How to Send Automated Event Newsletters with Mailchimp and Google Calendar

By Piotr Pozniak | April 15, 2026

Mailchimp does not have a native recurring newsletter feature — but with the right template setup, each send takes under two minutes with no content to rebuild. This guide covers how to configure the Revisual events embed so your newsletter always shows current events automatically, and what the realistic scheduling workflow looks like.

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