Author: Piotr Pozniak
How to Build a Public Event Submission Workflow That Scales
By Piotr Pozniak | September 8, 2026
Any organization that accepts events from artists, partners, or members eventually hits the same wall: getting a submission from someone’s inbox onto a published calendar without retyping it at every stage. This guide covers what a good submission process needs to do, the three approaches organizations typically try, and a seven-step model built around one idea — the event should move through the workflow, not get rebuilt at each step of it.
Event Engagement Reporting: Impressions vs. Views Explained
By Piotr Pozniak | August 14, 2026
A pageview doesn’t tell you how someone got there. Revisual’s Event Engagement report splits that number apart by default — impressions, views, ratio, and source — so you can see the difference between an event that was noticed and one that was chosen. Here’s exactly what each number means and how to read it.
From Ancient Crete to Digital Observability: How Culture Travels Today
By Piotr Pozniak | August 13, 2026
Crete has been gathering people for four thousand years. Watching how that culture actually travels — who it reaches, and how — is new. This piece uses a real platform, Kritivents.com, to show what changed once impressions and engagement stopped being the same number.
What Bad Reviews Really Tell You About Pre-Arrival Communication
By Piotr Pozniak | May 26, 2026
The most damaging hotel reviews don’t start at check-in. A family booked through an OTA, arrived at a five-star adults-only resort with a seven-year-old, and were turned away in forty-degree heat — €1,600 paid. The hotel’s policy was correct. What failed was the pre-arrival relationship. Here’s what the data shows.
Your Booking System Closes Sales. It Does Not Create Them.
By Piotr Pozniak | May 15, 2026
A booking system is excellent at one thing: completing a transaction someone has already decided to make. It is not built for the earlier, harder work of creating that decision in the first place. Most organisations with events to sell are investing in the wrong end of the funnel.
The Well-Run Resort That Loses a Star After Dark
By Piotr Pozniak | May 6, 2026
What happens when your worst reviews come from guests who loved everything except the evenings?
The Hotel Experience Starts Before Arrival: Why Event Communication Is Your Most Underrated Asset
By Piotr Pozniak | May 1, 2026
A hotel can programme excellent events and still leave guests feeling like nothing was happening. The gap is not in the events — it is in how they are communicated. This article makes the case that event communication is not a marketing task to be delegated. It is part of the product.
How to Embed Google Calendar on Webflow (And Make It Look Like Your Site)
By Piotr Pozniak | April 29, 2026
Webflow offers three approaches to showing events on your site: its own CMS Collections, the Google Calendar iframe embed, and a branded widget via Revisual. This guide covers all three – what each one involves, what it costs in time and plan level, and which is right for your situation.
How to Embed Google Calendar on Squarespace (And Make It Look Like Your Site)
By Piotr Pozniak | April 27, 2026
Squarespace has its own built-in events system, a native Google Calendar iframe embed, and a third option for organisations that want a branded display. This guide covers all three – what each one does, what it does not, and one plan requirement that most guides skip over entirely.
Event Communication for Organisations Without a Marketing Team
By Piotr Pozniak | April 24, 2026
Most event promotion guides assume a dedicated marketing team, a budget for paid advertising, and a single large event to promote. If you are running ongoing events for a school, an NPO, a community venue, or a sports club – one person, no budget, events every week – this guide is written for your situation specifically.