Category: Blog
Your WordPress Site as an Event Communication Hub: How to Make It Work
By Piotr Pozniak | April 13, 2026
Most organisations use their WordPress site to display events. Fewer treat it as the centre of their event communication – the single place that all channels point back to. That distinction determines whether your events reach your audience or get missed.
Do You Need a Calendar Plugin for WordPress — or Something Else Entirely?
By Piotr Pozniak | April 10, 2026
Most guides to calendar plugins for WordPress assume you want to create and manage events inside WordPress itself. If you already use Google Calendar to manage your events, that assumption changes everything – and most of the popular plugins become the wrong tool for the job.
How to Integrate Google Calendar with Mailchimp: A Complete Guide
By Piotr Pozniak | April 8, 2026
Mailchimp has no built-in Google Calendar integration. This guide explains the three approaches organisations use to connect the two – what each one actually does, where each one falls short, and which setup is right for sending event-driven newsletters that stay current automatically.
How to Show Google Calendar Events on Your WordPress Site (And Make Them Look Good)
By Piotr Pozniak | April 6, 2026
Embedding Google Calendar on WordPress takes about two minutes. Making it look like part of your site – with your brand, your layout, and events your audience actually wants to explore – takes a little more thought. This guide covers both.
QR codes for event communication: a practical guide for organisations
By Piotr Pozniak | March 13, 2026
A QR code on a poster sounds simple enough. Someone scans it, gets your event details, done. But for organisations that run regular events – venues, schools, NPOs, city offices, trade halls – the practical reality is messier. Event details change. Dates shift. Speakers drop out. Venues move. And every time that happens, every printed…
How one small detail can turn an event browser into an attendee
By Piotr Pozniak | March 3, 2026
Event organizers know their events inside out. Their audience knows nothing. That gap is the problem. People browsing your events page are scanning, not reading — making split-second decisions about what’s worth their attention. When they can’t quickly figure out what an event is, they don’t dig deeper. They move on. Or worse, they leave…
How to Customise an Event Calendar Widget: Behaviour, Design, and Brand
By Piotr Pozniak | February 23, 2026
A generic event calendar widget tells visitors you installed a plugin. A well-configured one feels like part of your site. This guide covers the two levels of customisation that matter – behaviour settings that align the widget with your communication goal, and design settings that make it look like yours.
How to Change Google Calendar Layout (And Customize It for Your Website)
By Piotr Pozniak | February 15, 2026
Google Calendar is one of the most popular scheduling tools in the world. It’s fast, reliable, and deeply integrated into everyday workflows. For organizing meetings, classes, conferences, or internal timelines, it does its job extremely well. But what if you want to change the layout? Not just switch between Day and Month view – but…
How to Add a Calendar to Mailchimp Emails
By Piotr Pozniak | February 5, 2026
Mailchimp has no built-in Google Calendar integration — there is no native way to pull upcoming events into your campaigns automatically. This article covers why manual event emails do not scale, what the native workarounds miss, and how to connect Google Calendar to Mailchimp so your newsletters always show current events without rebuilding them each time.
How to Embed a Google Calendar on Wix
By Piotr Pozniak | January 19, 2026
Wix is a true UI powerhouse. With its intuitive drag-and-drop editor, it allows anyone to build a polished website without touching code. That ease of use is one of the reasons Wix is so popular for event-driven websites, from startups running webinars to agencies promoting conferences. While Wix does come with a built-in Events module,…