Category: Blog
How to Build a Public Event Submission Workflow That Scales
By Piotr Pozniak | September 8, 2026
Any organization that accepts events from artists, partners, or members eventually hits the same wall: getting a submission from someone’s inbox onto a published calendar without retyping it at every stage. This guide covers what a good submission process needs to do, the three approaches organizations typically try, and a seven-step model built around one idea — the event should move through the workflow, not get rebuilt at each step of it.
Event Engagement Reporting: Impressions vs. Views Explained
By Piotr Pozniak | August 14, 2026
A pageview doesn’t tell you how someone got there. Revisual’s Event Engagement report splits that number apart by default — impressions, views, ratio, and source — so you can see the difference between an event that was noticed and one that was chosen. Here’s exactly what each number means and how to read it.
From Ancient Crete to Digital Observability: How Culture Travels Today
By Piotr Pozniak | August 13, 2026
Crete has been gathering people for four thousand years. Watching how that culture actually travels — who it reaches, and how — is new. This piece uses a real platform, Kritivents.com, to show what changed once impressions and engagement stopped being the same number.
What Bad Reviews Really Tell You About Pre-Arrival Communication
By Piotr Pozniak | May 26, 2026
The most damaging hotel reviews don’t start at check-in. A family booked through an OTA, arrived at a five-star adults-only resort with a seven-year-old, and were turned away in forty-degree heat — €1,600 paid. The hotel’s policy was correct. What failed was the pre-arrival relationship. Here’s what the data shows.
How to Embed Google Calendar on Squarespace (And Make It Look Like Your Site)
By Piotr Pozniak | April 27, 2026
Squarespace has its own built-in events system, a native Google Calendar iframe embed, and a third option for organisations that want a branded display. This guide covers all three – what each one does, what it does not, and one plan requirement that most guides skip over entirely.
Event Communication for Organisations Without a Marketing Team
By Piotr Pozniak | April 24, 2026
Most event promotion guides assume a dedicated marketing team, a budget for paid advertising, and a single large event to promote. If you are running ongoing events for a school, an NPO, a community venue, or a sports club – one person, no budget, events every week – this guide is written for your situation specifically.
How to Get Your Events in Front of People Across Every Channel
By Piotr Pozniak | April 22, 2026
The standard advice for promoting events is to use multiple channels – website, email, social media, printed materials, word of mouth. This is correct as far as it goes. Different people in your audience are reachable by different channels, and a single channel will always leave some of them out. What the standard advice misses…
Why People Find Out About Events After They Happen (And How to Fix It)
By Piotr Pozniak | April 20, 2026
If people in your community regularly say ‘I didn’t know that was happening’ – that is not a communication volume problem. You are probably already sending emails, posting on social media, and updating your website. The problem is that none of those channels are reliably reaching people at the moment they are ready to engage with them.
What to Include in an Event Email: A Practical Template for Organisations
By Piotr Pozniak | April 17, 2026
Most event email templates are designed for a single event announcement. If you send a regular newsletter covering multiple upcoming events, the structure is different — and the decisions about what to include, what to leave out, and how to keep it maintainable over time are what determine whether it gets read.
How to Send Automated Event Newsletters with Mailchimp and Google Calendar
By Piotr Pozniak | April 15, 2026
Mailchimp does not have a native recurring newsletter feature — but with the right template setup, each send takes under two minutes with no content to rebuild. This guide covers how to configure the Revisual events embed so your newsletter always shows current events automatically, and what the realistic scheduling workflow looks like.