Category: Blog
How to Embed Google Calendar on Squarespace (And Make It Look Like Your Site)
By Piotr Pozniak | April 27, 2026
Squarespace has its own built-in events system, a native Google Calendar iframe embed, and a third option for organisations that want a branded display. This guide covers all three – what each one does, what it does not, and one plan requirement that most guides skip over entirely.
Event Communication for Organisations Without a Marketing Team
By Piotr Pozniak | April 24, 2026
Most event promotion guides assume a dedicated marketing team, a budget for paid advertising, and a single large event to promote. If you are running ongoing events for a school, an NPO, a community venue, or a sports club – one person, no budget, events every week – this guide is written for your situation specifically.
How to Get Your Events in Front of People Across Every Channel
By Piotr Pozniak | April 22, 2026
The standard advice for promoting events is to use multiple channels – website, email, social media, printed materials, word of mouth. This is correct as far as it goes. Different people in your audience are reachable by different channels, and a single channel will always leave some of them out. What the standard advice misses…
Why People Find Out About Events After They Happen (And How to Fix It)
By Piotr Pozniak | April 20, 2026
If people in your community regularly say ‘I didn’t know that was happening’ – that is not a communication volume problem. You are probably already sending emails, posting on social media, and updating your website. The problem is that none of those channels are reliably reaching people at the moment they are ready to engage with them.
What to Include in an Event Email: A Practical Template for Organisations
By Piotr Pozniak | April 17, 2026
Most event email templates are designed for a single event announcement. If you send a regular newsletter covering multiple upcoming events, the structure is different — and the decisions about what to include, what to leave out, and how to keep it maintainable over time are what determine whether it gets read.
How to Send Automated Event Newsletters with Mailchimp and Google Calendar
By Piotr Pozniak | April 15, 2026
Mailchimp does not have a native recurring newsletter feature — but with the right template setup, each send takes under two minutes with no content to rebuild. This guide covers how to configure the Revisual events embed so your newsletter always shows current events automatically, and what the realistic scheduling workflow looks like.
Your WordPress Site as an Event Communication Hub: How to Make It Work
By Piotr Pozniak | April 13, 2026
Most organisations use their WordPress site to display events. Fewer treat it as the centre of their event communication – the single place that all channels point back to. That distinction determines whether your events reach your audience or get missed.
Do You Need a Calendar Plugin for WordPress — or Something Else Entirely?
By Piotr Pozniak | April 10, 2026
Most guides to calendar plugins for WordPress assume you want to create and manage events inside WordPress itself. If you already use Google Calendar to manage your events, that assumption changes everything – and most of the popular plugins become the wrong tool for the job.
How to Integrate Google Calendar with Mailchimp: A Complete Guide
By Piotr Pozniak | April 8, 2026
Mailchimp has no built-in Google Calendar integration. This guide explains the three approaches organisations use to connect the two – what each one actually does, where each one falls short, and which setup is right for sending event-driven newsletters that stay current automatically.
How to Show Google Calendar Events on Your WordPress Site (And Make Them Look Good)
By Piotr Pozniak | April 6, 2026
Embedding Google Calendar on WordPress takes about two minutes. Making it look like part of your site – with your brand, your layout, and events your audience actually wants to explore – takes a little more thought. This guide covers both.